Within the realm of modern Human Resources, the integration of Artificial Intelligence has been incredibly transformative. Although AI has proven very useful for recruitment, it is important to recognize that the personal human touch remains an integral and irreplaceable component. Meet Marina Babic Walton, our Human Resources Consultant, as shares her insightful thoughts on AI while emphasizing the importance of human traits such as empathy and intuitive thinking...
Where have you noticed AI being used in HR today and what is your take on it?
AI helps a great deal when it comes to sourcing and interpreting country-specific laws concerning employment, onboarding, benefits administration et al. The prompts – or requests sent out to AI, however, require a deeper understanding of HR processes in general and need to be taken with a grain of salt in each case. Companies that hire HR consultants need not worry that there’s an AI responding to their requests – because a fact check is always required by a knowledgeable human behind the answers provided by a machine with limited information. More so, AI as a general aid to HR consultants in sourcing answers tends to give false information – either due to the outdated database or a poorly formulated prompt, which again requires a human touch.
When it comes to showing empathy and staying personal, is there any room for AI during the recruitment process?
Considering rapid changes in the job market and the turmoil brought to us by Industry 4.0’s innovations, humans will be required to see beyond a traditional CV. In other words, “hiring for attitude and training for skill” is impossible without human involvement. This said, however, AI poses a great help in administering the process, such as interpreting psychometric tests, sending out recruitment outcomes, and overall improving the employer brand by maintaining more timely communication with the candidates.
In your professional opinion are there any points to be aware of when it comes to EU regulations and processing personal data through AI systems? Are there worries about transparency?
More regulations at source were the key points of AI-related debate at this year’s World Economic Forum, thus the topic can be extended to GDPR as well. The mere “warning not to use prompts that violate laws” sent by ChatGPT is insufficient – and usage of private data should be treated the same way as in the “physical world”.
What are the main benefits of having a boutique service vs using a platform?
A personalized approach and timely assistance are what most clients are willing to allocate extra funds for, and while ChatGPT can provide us with data in a matter of seconds, the individual cases with client needs, issues, and potential for building a relationship require a designated human consultancy.
Can we use automation and still stay client-centric?
Yes, we can shorten the time needed for humans to deliver superb service, as long as the individuals using the AI have mastered the multiple aspects of HR client care and have the ability to function effectively even when “the browser crashes”.
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EuroDev was established in 1996 in the Netherlands with a single, defined purpose to help mid-sized North American companies expand their business in Europe. So far, we have partnered with over 500 companies and helped them define and meet their European business goals. Our services provided include Sales Outsourcing, HR Outsourcing, and Digital Marketing.
Disclaimer: While we strive to provide accurate and timely information, please note that HR policies and regulations can change frequently. It is recommended that you seek guidance from our HR consultants to ensure that the data presented here is current and accurate.
