Homewares: Trends and Inspiration

Europe plays a key role in the homeware and furniture sector, and it is anticipated to experience steady growth in the upcoming period. By 2026, the furniture market in Europe will increase by USD 35.93 billion. Here is what you should know about the European homewares and home furnishings market.

The Main Homeware Market Growth Drivers

The furniture market is an important part of the global economy. Furniture is all around us, in our homes, offices, schools, and even outdoors. Furniture pieces will always be in high demand.

With the rising numbers in the real estate and construction industry, it’s no surprise that the furniture industry market is growing, too. An increase in the number of office spaces, commercial complexes, and residential buildings is all helping the homewares and furniture industry flourish.

On the other hand, there’s been an increase in the number of single-person and two-person households, which has contributed to an increase in residential construction activities.

Customized furniture

Nowadays, our lifestyles are changing, and the longevity of baby boomers and growing urbanization are contributing to the rising demand for customized furniture. Multifunctional furniture is becoming more and more popular due to the lack of space and high demand for real estate. Artistic, unique, well-designed furniture pieces are very popular nowadays. People are trying to keep up with trends, not only in the clothing industry but in furniture and homewares, too.

Eco-friendly furniture

Let’s not forget the importance of adopting eco-friendly furniture. The furniture market and other industries are standing together against global warming and deforestation. That is why biodegradable, sustainable, and renewable raw materials are used for manufacturing eco-friendly and organic furniture.

The trend was adopted first by luxury furniture manufacturers. Vendors such as Alta Decoración ArtesMoble SL and Vermont Woods Studios LLC are well-known brands thanks to the eco-friendly and organic furniture they manufacture.

Bonus read: Home Improvement Industry Trends in EU

Wooden furniture

At this point in Europe, wooden furniture is the most popular. Manufacturers are mostly using Oak because it is extensively available in the region and not very expensive. By using it, many European furniture manufacturers are managing to keep their competitive prices.

Even though growth is predicted for the furniture and homewares industry, there is no doubt that it will be a challenging period for everyone because of the increased price of raw materials and labor. This trend is not affecting only manufacturers, but also vendors. Transportation of raw materials (such as wood) is also reflected in the cost of the end product. Therefore, both manufacturers and vendors are trying to be creative when it comes to selling their goods.

The Furniture Market in Europe

Customer Preferences

In Europe, there is a growing interest in home décor, with customers increasingly willing to invest in stylish and distinctive items. They seek unique, personalized pieces that reflect their individual tastes and preferences. Additionally, the demand for sustainable and eco-friendly products is on the rise, as customers become more aware of the environmental impact of their choices.

Market Trends

One significant trend in the European home décor market is the rapid growth of online shopping. E-commerce platforms provide easy access to a wide range of products from various brands, driving intense competition among retailers to offer high-quality and unique designs. Another key trend is the growing preference for minimalist and Scandinavian-inspired styles. Customers are drawn to designs featuring clean lines, neutral palettes, and natural materials, reflecting a desire for simplicity and a serene, clutter-free home environment.

European Furniture Market

Customer Preferences

The furniture market in Europe is growing rapidly. People are looking for furniture that saves space, especially in smaller homes and apartments. They also want furniture that matches their style and makes their homes look attractive. This has led to more demand for modern designs with simple, clean looks that are also practical. At the same time, many customers care about the environment and prefer furniture made from sustainable materials like recycled plastic or reclaimed wood.

Market Trends

Multifunctional furniture is one of the biggest trends in Europe. With more people living in smaller spaces, there is a need for furniture that can do more than one job, like sofa beds that turn into guest beds or ottomans that provide storage and extra seating. Another trend is the rise of online shopping for furniture. More customers are buying furniture online because it is convenient, offers many options, and often has better prices.

Sales Distribution Channels in the Furniture & Homewares Market

As you probably know, doing business in Europe is completely different from any sales operations you are performing in North America. The predominant houseware market distribution channel will be offline. Predictions are that the increase will be significant, and many vendors are expanding their offline stores across Europe.

According to Statista, there won’t be any major changes when it comes to sales distribution channels in the upcoming period.

Conclusion

The core components of the home and houseware market include inputs, inbound & outbound logistics, operations, marketing & sales, service, support activities, and innovation. That is why it is difficult for any North American company to penetrate the European market.

To be successful, you will need boots on the ground in Europe. And that is where our expertise in Sales Outsourcing comes into play. 

Sources: Statista.com, Technavio