European retail is one of the largest private employers in the EU economy, with 5.5 million companies. Of these, 99% are small and medium-sized enterprises employing over 30 million people. Despite challenges such as rapidly rising costs, stringent labor laws, and even more expensive goods, the market still presents several opportunities for employers. Let's take a closer look at the situation.
The following European countries are at the forefront of retail employment as of now:
The retail market in Germany is distributed over a variety of sales channels like supermarkets, discount stores, self-service stores, and e-commerce stores. Retailers like Aldi, Lidle, and Penny have continued to show enormous growth in the market, leading to the attraction of new entrants. In the second quarter of 2024, there were 58% more international chains in Germany, which led to an increase in the demand for skilled labor.
France is among the business hubs for North American manufacturers growing in Europe. With a population of 68 million, the country continues to offer exceptional growth plans for international and national companies. In the retail market, the country has invested more in luxury goods and fashion, making cities like Paris a "want-to-be," for high-end retailers.
While the country continues to offer extensive growth for retailers, it is also continuously providing high-quality labor. More than 60% of the population is well-versed in speaking more than one language. According to OECD, 61% of the French population aged 25-64 held a tertiary education degree which included a bachelor's and master's degree.
While France offers a diverse pool of talent, it is important to use a recruitment partner that navigates challenges like French labor laws, language, time zones, and others.
Located in the southwestern corner of Europe, Spain is the fourth largest economy in Europe. With a population of over 47 million people, 85% of whom are Spanish nationals, the country's growing economy has attracted a diverse range of talent, including individuals from Romania, Italy, Germany, Morocco, Colombia, and the UK. This influx of talent provides employers in Spain with a rich and varied pool of skilled professionals.
The retail sector in Spain is currently experiencing a strong recovery, marked by a notable increase in hiring across supermarkets, fashion retail, and e-commerce industries. Well-known companies such as Heineken, Versace, Coca-Cola, Armani, Decathlon, Adidas, Nestle, and others have consistently been key employers in the Spanish market.
Given the dynamic and profitable nature of the retail industry in Spain, navigating recruitment and hiring challenges can be complex, particularly in attracting the skilled workforce necessary for success. To ensure compliance and streamline your talent acquisition efforts in the Spanish market, it would be best for you to partner with a reputable HR outsourcing firm well-versed in the nuances of the local labor landscape.
The United Kingdom is one of the largest economies with a GDP of $ 3.3 trillion and a population of 67.7 million. The country is home to several international companies with employers ranging from supermarket chains, clothing retailers, and online shopping stores.
According to Heat Recruitment, the labor supply is expected to grow by an average of 12% in the next year. Job titles such as sales development representative grew by 40%, followed by junior account manager, associate director of sales, and group commercial directors.
The market is continuously having an increment in the sales, and marketing roles as seen in the graph below that can potentially be fit for the growing demands in the retail labor market.
While the UK shares close cultures with the USA and Canada, the changes in Brexit have made it complex for employers who want a seamless EU economy. Our HR consultants can help you attract highly skilled sales and marketing talent for your company.
The Netherlands, situated in Western Europe, boasts a population exceeding 17 million. In recent years, the retail sector has played a significant role, contributing 7% to the country's GDP.
Data from the Netherlands Bureau for Statistics reveals that by 2020, the retail industry in the Netherlands had employed around 937,00 individuals, constituting 11% of the nation's total workforce.
Renowned for its cost-effective business environment, the Netherlands stands out as a prime destination for global companies in search of diverse talent pools. The Dutch labor market allures top-tier professionals, especially in sales and marketing, valued for their adeptness in multiple languages and adaptability.
Numerous enterprises in the Netherlands have tapped into this rich talent pool to fulfill their staffing requirements effectively.
Credits: amsterdamnow.com
Despite challenges like rising costs and a shrinking job market post-pandemic, countries like Germany, France, Spain, the UK, and the Netherlands offer growth opportunities. To navigate recruitment complexities, partnering with EuroDev HR consultants is crucial for securing a talented workforce in this competitive retail landscape.