Website Transformation for International Expansion

     

     

    Website transformation for the International market

    About our Partner

     

    Eastek International is building on a reputation 30 years as a global contract manufacturing leader. The company specializes in diverse manufacturing services from PCB assembly to comprehensive turnkey solutions for a variety of industries.

    The company is recognized for consistently maintaining quality, time efficiency, and budgetary considerations. Eastek International is strategically located with international facilities in China, Malaysia, and Mexico. 

    eastek old website

    Problem Identification & Objectives


    • Eastek's existing website, although functional, was antiquated and did not resonate with the company's innovative spirit. 
    • Built on WordPress, the site's foundational structure failed to effectively engage potential clients or facilitate proactive outreach. 
    • A pressing need for both technological and visual refurbishment to better represent Eastek's dynamic and forward-thinking business approach. 

    • Revolutionize Eastek's website into a contemporary digital platform befitting their vast industry experience. 
    • Infuse modern aesthetics and technology to enhance online visibility. 
    • Strategically design web pages to facilitate intuitive navigation, showcasing Eastek's services and solutions with distinct CTAs. 
    Timeline 1280x720 px (6)

    Strategy & Implementation

     

    • Discovery Workshop: Initiated with a three-day comprehensive workshop with Eastek to understand their business model, buyer personas, user journeys, and digital marketing nuances as well as geographical focus. A collaborative effort to strategize this into timeline and deliverables.

    • Design Process:
      1. Low-fidelity Wireframes: Developed preliminary designs emphasizing content placement and overall structure.
      2. High-fidelity Wireframes: Introduced detailed elements, including text and imagery, incorporating feedback from Eastek to align with their vision.

    • Content Creation: Concurrent with the design phase, developed articulate and purposeful copy to convey Eastek's core message effectively. 

     

    • Technical Development:
      1. Constructed the website's robust backbone on Webflow, ensuring seamless integration of all functionalities.
      2. Transitioned to the alpha development stage, incorporating the final textual and visual elements. 

     

    • Quality Assurance: Extensive testing to guarantee flawless performance and user experience. 

     

    • Collaboration: Maintained consistent communication with Eastek through weekly meetings, ensuring transparency and iterative feedback throughout the process. 

    Website Transformation Highlights

    Upgrade Your Digital Marketing Game!

    If you’re wondering whether now is the right time to expand to Europe, or what the benefits of working with EuroDev are, feel free to get in touch!

    marketing manager in Europe

    Goda Marci

    Vice President