European Expansion for Biotechnology Research Company

About our Partner

TubeWriter, a flagship product offered by California Advanced Labelling, has become synonymous in laboratories for offering fast, flexible and effective labelling solutions.

Working alongside partners such as Pfizer, Astra Zeneca, Charles River laboratories and even the FBI to save hundreds of thousands of dollars in consumables and valuable time, the TubeWriter all-purpose label printer has become a must have for all scientists.

What Issue did the Partner Arrive with?

After achieving significant success in the USA, TubeWriter made the strategic decision to extend its reach, offering its premier product to European laboratories.

As expected, they acquired a couple of clients in Europe by themselves.

They realized the potential that the European market had to offer, so they partnered with EuroDev, who rallied a team to target this potential.

What our Partner Required:

Industry Knowledge: The Sales Advantage

The TubeWriter team was looking for a qualified sales team, in Europe, who could both understand the technical aspects of the medical industry and at the same time understand the technical aspects and broad range of functions that a TubeWriter system can offer.
EU Time Zone Sales Team

TubeWriter needed a sales team operating in the EU time zone, who understood Europe and the regions’ idiosyncrasies (countries, language, culture).
Trusted Partner on the Ground

Our partner required help in dealing with clients in a timely manner, facilitating logistical issues, such as shipping products or samples, and traveling out to clients to perform system installations.
Partner with Network

TubeWriter was in great need of a partner who could operate at a professional level to drive the business forward.

Moreover, they required a team whose ability to network could be utilized to sell more TubeWriter units in the EU.

How did we Approach the Issue?

Assembled a Team of Technically Proficient Medical Experts

Combining engineering and medical expertise, EuroDev formed a Sales team featuring 2 Biomedical engineers and a Doctor, all with proven experience selling complex medical devices.

Customer Support

The newly formed team surveyed existing European clients on their TubeWriter usage. By leveraging strong client relationships, the team gained valuable insights into scientists' challenges, allowing them to offer tailored advice and new methods.

Sales Prospecting

Beyond surveys, the team identified labs ripe for TubeWriter's workflow improvements, engaging them directly. A sample campaign showcased TubeWriter's efficiency, further boosting outreach.