Crafting Premium Online Presence for European Expansion

     

     

    Website redisgn

    About our Partner

     

    Überlube is known for its focus, simplicity, and exceptional product quality, the mission becomes clear and inspiring. 

    Since its beginning in 2002, Überlube has been committed to one goal: producing the best personal lubricant on the market. Their dedication to quality and customer experience made them a beloved brand in the States, and they were ready to take that success to the European market.

     

    uberlube's old website

    Problem Identification & Objectives

     

    Despite Überlube's exceptional product quality, their website fell short.

    • A cluttered UX and uninspiring UI failed to reflect the brand's premium status.
    • Previous collaborations with web developers had left the team wary.
    • The goal was to revamp Überlube's digital presence, aligning it with the brand's prestige and catering to the European audience.
    • It was about creating an online experience that was as smooth, comfortable, and satisfying as the product itself. 

     

    1. Establishing New Brand Guidelines: recognizing Überlube's position as a top-tier product, our first goal was to create brand guidelines that exuded premium quality.
    2. Transitioning to a New E-Commerce Platform: Überlube's previous website was built on WordPress, our team identified this challenge and proposed a shift to Shopify. 
    3. Merging Creativity with Seamless UX: the goal now was to create a digital masterpiece - a website that combined innovative design with intuitive user experience. 
     
    Timeline 1280x720 px (9)

    Strategy & Implementation

     

    • Discovery Workshop: Initiated with a visit to Überlube's office in the States to understand the essence of their product, unique culture, and values. A collaborative effort to strategize this into timeline and deliverables.

    • Design Process:
      1. Low-fidelity Wireframes: Developed preliminary designs emphasizing content placement and overall structure.
      2. High-fidelity Wireframes: Introduced detailed elements, including text and imagery, incorporating feedback from Überlube to align with their vision.

    • Content Creation: Concurrent with the design phase, developed articulate and purposeful copy to convey Überlube's core message effectively. 

     

    • Technical Development:
      1. Constructed the website's robust backbone on Webflow, ensuring seamless integration of all functionalities.
      2. Transitioned to the alpha development stage, incorporating the final textual and visual elements. 

     

    • Quality Assurance: Extensive testing to guarantee flawless performance and user experience. 

     

    • Collaboration: Maintained consistent communication with Überlube through weekly meetings, ensuring transparency and iterative feedback throughout the process. 

    Website Transformation Highlights

    UI/UX Optimization

    Upgrade Your Digital Marketing Game!

    If you’re wondering whether now is the right time to expand to Europe, or what the benefits of working with EuroDev are, feel free to get in touch!

    Makreting manager

    Goda Marci

    Vice President